Group Market Research Manager for an $8 billion food products company
We have been using the COMMUNICUS System for 7 years. We are thrilled with the advertising insights and understanding delivered by COMMUNICUS - the learning allows a clear understanding of the in-market impact of our advertising campaigns and executions. We are able to leverage the learning to make real time media changes as well as optimize creative as needed. Moreover, the level of service is unsurpassed.
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Advertising Director of a $16 billion insurance company
Communicus has been a valuable partner since 1997 providing excellent insight and customer service. We have trusted and relied on their methodology to measure the effectiveness of our advertising campaigns. Their system has allowed us to understand the strengths and weaknesses of our adverting versus our competitors and against broader advertising norms. We have relied on this advertising research to assist with strategic decisions for both media planning and creative development of future campaigns and demonstrate the value of advertising to senior management.


Research Manager of a $5 billion food products company
I really appreciate all the up-front thought that goes into each and every analysis. The reports are very concise with the right amount of detail and information. I know that any work they send our way will be of the utmost quality. They are the only partner I work with who produces the caliber of work that can be directly shared with our CEO and VP of Marketing.


Market Research Director of a $19 billion financial services company
After 20+ years in research on the supplier and client sides I’ve had a lot of experience. Communicus is unmatched. The methodological rigor upon which they’ve built their business is enviable. In addition, their account service is consistently flexible, intelligent,consultative and very insightful. In the eight years of our relationship with them every level of management and every functional area that’s seen their work has been impressed and “bought into” the results.